Southwest Montana Arts Meeting October 17, 2016
President Susan Strobel called the meeting to order and welcomed everybody at 9:35. She thanked Bonnie McCallum, Pat Hamlin, and Ruth McGann for supplying treats and said we are no longer going to make coffee, but coffee could be brought in by members or purchased at the coffee shop.
Susan reminded everyone that the $20 dues are payable to Shirley Elliott, our treasurer.
The October art challenge was to show the value of white spaces. Five members brought artwork including fabric, portrait, and landscape; and described their use of white. The November challenge is to create a work about something or someone you are thankful for in honor of Thanksgiving Day.
Next month, November 21, our speaker will be Morgan Irons, a young realist painter from Montana who has been featured in an interview with Montana Art Scene. She does mostly oils which focus on figurative and pastoral scenes of the American West and is building a large body of work inspired by the views from her cabin in the Bridger Mountains.
Following some social time, Susan announced that Helen Donovan would like to continue paint outs during the winter and is looking for interest and ideas. She is also arranging a showing at the Town and Country of works people produced from the outings in the summer.
Susan then introduced Scott Jones, general manager of the Legacy Gallery in Bozeman, Jackson Hole, and Scottsdale. The gallery is one of the foremost of the representational fine art galleries in the country. Scott gave a talk and critique as part of our art show in July.
Scott’s talk focused on the steps that artists need to take to be successful in their careers. First he said that artists should have websites, which are maintained and updated often. The website should have a new works section and links to galleries the artist is in. The artist should list his prices at retail value and not cut rate to undercut galleries.
Next, Scott said that artists should make use of social media to post drawings, studies, works in progress, and finished pieces. They should invite viewers to like their pages, and they should like galleries and post comments. Also, artists should message their followers. Additionally, he recommended sending a monthly newsletter to people who express interest in the website. Also, add links to other artists that the website owner likes.
How does an artist get discovered? Scott suggested entering works in painting societies competitions, shows, juried salons, and other events. Artists should also take part in workshops, demos, and studio visits. As a gallery manager, he attends these events looking for new talent. He also recommended that artists have business cards.
Finally, does an artist need a gallery? Scott said no, but it has advantages such as giving credibility to the work; helping with pricing; providing exposure, retail presence, advertising, and magazine features. Also, galleries send mailings and provide auction participation, and finally they give the artist esteem because of the peoples they are being hung with.
The meeting adjourned at 11:10. The next meeting will be Monday, November21.
Secretary, Cher Genovese